Now booking in Richfield, MN ·Reserve your seat →
Home/Our Story

From West Africa, with love.

Braiding isn't a service we learned. It's an inheritance we carry.

Dédé D'Almeida, founder of Jemoel Lux BraidsDédé D'Almeida · Founder & Master Braider

I'm Dédé D'Almeida. Braiding has been part of my life for as long as I can remember — long before I ever thought of it as work.

I grew up in Togo, West Africa, where braiding isn't something you learn from a tutorial — it's something you inherit. It happens on doorsteps and in courtyards, between mothers and daughters, aunties and nieces. Hands teaching hands. Long before I ever thought of it as a profession, braiding was how we spent time together, how we celebrated, how we cared for each other.

Fourteen years of braiding have carried that inheritance with me to the United States. I braided through every season of building a new life here, and one thing never changed: the moment someone rises from my chair, touches their braids, and smiles at the mirror. That moment is why Jemoel Lux Braids exists.

I opened this salon in Richfield to create the experience I always wished for on this side of the ocean — true African technique, unhurried care, a calm, warm and luxurious experience, where you are seen, valued, and cared for. When you sit in my chair, you're not just getting a hairstyle. You're stepping into a tradition that has crowned African women for thousands of years.

I can't wait to welcome you.

— Dédé D'Almeida Founder & Master Braider
My goal is to offer a different perspective about your braiding experience, making it luxurious and distinctive.
Dédé D'Almeida · Founder
№ 02The Heritage
Two women braiding hair in a sunlit West African courtyard, a child watching
Artistic evocation of West African braiding heritage — not an archival photograph

Braids are older than memory.

Across Africa, braids have never been “just hair.” For centuries they have told stories — of family, of community, of celebration and identity. Patterns marked where you were from and who you were becoming; braiding time was community time, hours of conversation, laughter and care.

Styles you know today carry that lineage. Fulani braids honor the pastoral people of the Sahel who made them iconic. Cornrows trace back thousands of years across the continent. What the world now calls a “protective style” is, and has always been, African artistry.

At Jemoel Lux Braids we practise that artistry with pride — traditional technique, modern styles, luxury care.

№ 03The Name

Jemoel

The name comes from the Bible: “God who compensates.” It's a promise stitched into every braid — care that restores, artistry that gives back what the week has taken.

Dédé's upbringing was built on love, respect, dignity and integrity, in a solid Christian home. Living through Christ, she hopes every person who sits in her chair leaves feeling seen and celebrated.

Come sit in the chair.

Experience braiding the way it's meant to be done.

Book Your Appointmentor call / text 612‑238‑0698
Call / TextReserve your seat